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Message from the CEO

Picture of the CEO of Roanoke Electric

Roanoke’s corporate strategy yields results

Three years ago, your cooperative made the strategic decision to be more than just your electric service provider. Roanoke underwent months of strategic planning and goal-setting with one major focus in mind: your satisfaction.

For three years, Roanoke has been striving to be a leading cooperative providing top tier performance in safety, service and reliability.  Over the past three years, member-owners have gained access to solar energy, financing for energy efficiency upgrades to their homes and businesses, and loyalty programs that earn credits on their electric bill from online purchases.

As we approach the end of year three of our corporate strategy, your cooperative is proud to report that we’re seeing major improvements in member-owners’ perception of our performance.

Specifically, member-owner survey responses show trends of improvement in the various efforts Roanoke has put forth in the following since 2014:

  • Member-owners’ perception that our employees are knowledgeable and competent increased by 2 percent.
  • Member-owners' perception of our system’s reliability also increased by 2 percent.
  • Member-owners' perception of our ability to provide good value for the money spent increased by 5 percent.
  • Member-owners’ satisfaction increased by 4 percent.

Our research organization has been in contact with at least 1,000 member-owners each year during this time to gauge our performance in the above areas and other categories.  These responses help chart the course in representing the cooperative’s mission.  The words of encouragement and constructive feedback have been very valuable.

We would like to thank you, our member-owners, for acknowledging our efforts thus far.  For that, we celebrate where we are as a cooperative family. However, your cooperative knows that we must always strive to be better.  That’s why we’re committed to continue in the New Year with a laser focus to bring you best-in-class service.   

As always, your cooperative is available to you and responding to ‘the call’!

Stay up-to-date with the latest corporate strategy updates by visiting www.roanokeelectric.com/TheCall.  

 

 

News and Events

April 12, 2017

Every year, we take the time to thank our extraordinary lineworkers who dedicate their lives to keeping the lights on in our local communities. Roanoke Electric Cooperative has 14 lineworkers that maintain 2,000+ miles of line in the cooperative’s service territory, and without them, our world would be dark. 

April 10, 2017

Editor's note: This was originally posted by NRECA.

Throughout the 2016 campaign, Donald Trump pledged to review burdensome federal regulations when he became president. On March 28, President Trump took an important step to follow through on that commitment by signing an executive order to promote energy independence. The order also calls for review of the Clean Power Plan. 

April 10, 2017

Join us, and electric cooperative members nationwide, in celebrating the hardworking men and women who keep the lights on. April 10, 2017 is National Lineman Appreciation Day.



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