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Member-owner Survey

Cooperative Difference Survey Overview

TSE Services, in coordination with Roanoke Electric Cooperative and Touchstone Energy, has initiated a market research study to better understand how different generations and segments of electric cooperative member-owners view their electric provider and how cooperatives can better communicate the value of cooperative membership.  Member-owners of Roanoke Electric Cooperative will be randomly selected to participate in this telephone survey, so please help us better serve you by answering a few opinion questions if you are selected for the survey.

This year, dozens of rural electric cooperatives from across the country will participate in the 
study. Survey results will help us:

•    Identify overall satisfaction and value propositions by member-owner segment
•    Measure impact of member-owner and community engagement activities
•    Determine the strength of the relationship between member-owners and your co-op
•    Examine uses of new technology (smart phones, tablet computers)
•    Evaluate best methods for receiving and distributing communications during outages

 

Target Audience & Member-Owner Communications

This year’s study will target the opinions of residential member-owners.

Residential Member-Owner Segment
For the past decade, the Cooperative Difference survey has gathered important feedback from the residential member-owner segment. In 2015, TSE Services will complete interviews with residential member-owners from various age groups from each participating cooperative.The survey is expected to last no more than 15 minutes.

Residential member-owner telephone interviews will be made primarily during weeknights from 5:30pm to 8:30pm. Weekend calling will be limited to Saturday only. No Sunday calling is permitted on this study. Bellomy Research uses the words “Opinion Counts” as their Caller ID code. All survey calls from our data collection center originate from area code 336.

Telephone Surveys
All telephone survey data collection will be conducted by Bellomy Research. Bellomy Research ranks as one of the top 50 market research firms operating in the USA. They are headquartered in Winston-Salem, North Carolina and have participated in over 100,000 surveys with rural electric cooperative member-owners during the past decade. Bellomy Research telephone interviewers will identify themselves as calling on behalf of your electric cooperative.

News and Events

April 12, 2017

Every year, we take the time to thank our extraordinary lineworkers who dedicate their lives to keeping the lights on in our local communities. Roanoke Electric Cooperative has 14 lineworkers that maintain 2,000+ miles of line in the cooperative’s service territory, and without them, our world would be dark. 

April 10, 2017

Editor's note: This was originally posted by NRECA.

Throughout the 2016 campaign, Donald Trump pledged to review burdensome federal regulations when he became president. On March 28, President Trump took an important step to follow through on that commitment by signing an executive order to promote energy independence. The order also calls for review of the Clean Power Plan. 

April 10, 2017

Join us, and electric cooperative members nationwide, in celebrating the hardworking men and women who keep the lights on. April 10, 2017 is National Lineman Appreciation Day.



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